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PROFESSIONAL PROFILE
Experienced journalist and marketing and communications specialist, adept at using data to inform content creation. Skills include writing across digital and print platforms, email marketing, social media marketing, maintaining brand voice throughout written communications, ability to work on tight deadlines in a fast-paced environment, organization and ability to juggle multiple projects, brainstorming/pitching story ideas, fact-checking and editing. I am passionate about storytelling in all forms, health & wellness, fashion, beauty, food and travel.

RELATED EXPERIENCE

ConsumerTrack, Inc. (El Segundo, CA) 2017 – present
Senior Writer, Branded and Features

  • Write articles for ConsumerTrack’s owned-and-operated site, GOBankingRates.com, which covers a wide range of financial topics.
  • Analyze data from Tableau and Google Analytics to create content that drives our team towards meeting revenue goals.
  • Collaborate with partnerships team to create content for our syndication partners, which include MSN and Yahoo! Finance.
  • Work with SEO team to create content that utilizes keywords to drive organic readership.
  • Create content around our in-house research findings. Analyze and interpret data from Excel spreadsheets to tell stories that resonate with our readers.
  • Write email marketing newsletters promoting new content in an approachable, reader-friendly way.
  • Create all content for marketing campaigns including landing page text, promotional emails and banner ad copy.
  • Write landing page copy for paid social media posts.

USC School of Pharmacy (Los Angeles, CA) 2009 – 2020
Freelance Communication & Marketing Assistant/Writer

  • Organized a weekly newsletter for internal distribution.
  • Founded the School’s Facebook and Twitter pages; ensured that the pages are up-to-date; prepared updates with SEO in mind.
  • Wrote articles for the USC School of Pharmacy website.
  • Prepared press and news releases.
  • Wrote, edited and fact-checked the USC School of Pharmacy magazine.

People Magazine and People.com (Los Angeles, CA) 2011 – 2017
Staff Writer/Reporter (previously Intern and Editorial Assistant)

  • Wrote, edited and fact-checked stories for People Magazine and People.com (full author page here). Reported and wrote on average five stories daily for People.com’s Bodies vertical, covering fitness, wellness, health, celebrity workouts and body positivity. Regularly contributed to What I Eat in a Day, Hollywood at Home and Babies franchises in the magazine.
  • All forms of newsgathering (event coverage, phone interviews, in-person interviews, observational reporting, investigative reporting, etc.).
  • Pitched and executed story ideas for People Magazine and People.com, as well as for video and social media content.
  • Produced videos for People.com.
  • Appeared on television as an entertainment news expert/brand spokesperson.

Sweety High (Los Angeles, CA) 2017
Freelance Contributor

  • Pitch, report and write stories focusing on health and wellness for the teen-interest website.

Discover Los Angeles (Los Angeles, CA) 2015 – 2017
Freelance Contributor

  • Research and write articles for the Los Angeles Tourism Board website.

Campus Circle (Los Angeles, CA) 2012
Managing Editor

  • Selected and edited content for the website and print publication.
  • Assigned stories.
  • Recruited and managed interns.

Patch.com (Los Angeles, CA) 2010 – 2011
Contributor

  • Hyper-local reporting and photography for Culver City and Hermosa Beach sites.

E! Online (Los Angeles, CA) 2010
Intern

  • Maintained the website (writing photo captions, formatting blog posts, etc.).
  • Researched articles.
  • Reported at events.

Us Weekly (New York, NY) 2009
Editorial Intern

  • Researched articles for upcoming issues.
  • Various reporting duties.

BlackBook Magazine (New York, NY) 2008
Editorial/Web Intern

  • Pitched ideas and wrote for the website.
  • Researched articles for upcoming issues.
  • Fact-checked and copy-edited articles.

EDUCATION

University of Southern California, Annenberg School for Communication & Journalism (Los Angeles, CA)
Master of Arts, May 2011
Print Journalism; GPA 3.88/4.0              

University of Pennsylvania, College of Arts and Sciences (Philadelphia, PA)
Bachelor of Arts, May 2009
Communication Major with Honors, Psychology Minor; GPA: 3.73/4.0
Awards: Dean’s List 2006-2009; Magna Cum Laude

SKILLS

  • Trained in best practices for SEO
  • Google Analytics
  • Movable Type, WordPress and Drupal CMS
  • Video production
  • Media trained for TV interviews
  • Social media
  • AP Style
  • Basic HTML coding
  • Microsoft Word, Excel & PowerPoint
  • Nexis research database
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  1. WELCOME! « Gabrielle Olya

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